The first work I did in the new agency, rather than present it in my own words carry an article released a few days ago on pubblicitaitalia.it
"Rapp Collins / TribalDDB, relationship communication agency DDB Group has developed, a direct mailing to the integrated launch campaign organized by Verba, with the aim of profiling two specific groups and invite them to test-drive the new Audi A4 Avant. They signed the creative executive creative director Vicky Gitto , the creative director Segio Müller, art director Gabriele Salamone, Margaret Parlavecchio the copywriter and project manager Laura Drescher.
[19/05/2008 - 11:00]
The ad highlights how the new Audi A4 Avant awaken the senses of everyone you meet her, grasping the body temperature.
the same period, the target of the mail pack receives an envelope with the title: 'Has the new Audi A4 Avant'. The opening shall immediately refer the client to a test for measuring body temperature through a heat-sensitive printing, the area is touched to remove the card and the content will change color, revealing, according to a 'scale Audi', meaning that their have been awakened and are ready to discover the car. A brochure describes
The main technical and stylistic innovations of the new model, guiding the reader towards the required action: complete and return the attached questionnaire so that we can be contacted by Audi to make an appointment for the test drive. "
